Leapfrog's Book Based on the Animated Feature Film Finding Nemo Helps Kids Bring the Adventure Home

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Leapfrog's Book Based on the Animated Feature Film Finding Nemo Helps Kids Bring the Adventure Home

LeapFrog Enterprises Inc. (NYSE: LF), a leading developer of innovative technology-based educational products, has teamed up with the creators of Toy Story 1, A Bug's Life, Toy Story 2 and Monsters, Inc., to produce a book based on the animated feature film Finding Nemo, a Walt Disney Pictures Presentation of a Pixar Animation Studios Film. The book is for use with LeapPad(R) learning system, the best-selling learning platform in the U.S.

In the LeapPad book, Nemo and his friends help teach kids life science, reading vocabulary, classification and reading comprehension through storytelling and fun underwater games. Finding Nemo joins a growing library of more than 50 titles in the LeapPad library.

The Finding Nemo book for the LeapPad system rides the wave of months of creative collaboration between the animation geniuses at Pixar and the LeapFrog content team throughout the development of the film. Many of the original voices from the cast have found their way across the ocean to the Finding Nemo book for the LeapPad system, including Ellen DeGeneres, Willem Dafoe, Allison Janney, Alexander Gould and Pixar director Andrew Stanton. LeapFrog and Disney/Pixar's first joint book project, Monsters, Inc., was released in 2001 and remains one of the top selling LeapPad titles.

"Nemo and Marlin's rich exploration of the underwater world made it possible to build on this experience to teach science and vocabulary by capitalizing on the excitement of the adventure. Our work with Disney and Pixar throughout the creative process provided us with insights that enabled us to create unique games that would capitalize on themes in the movie," stated Jeff Cronk, director of marketing for the LeapPad system.

About Finding Nemo for the LeapPad system

Go on an interactive underwater adventure with the characters from Finding Nemo! Help Marlin and Dory search for Nemo as you explore the underwater world to learn vocabulary, science, comprehension, counting, deductive reasoning and much more.

Pricing and Availability

The new Finding Nemo book for the LeapPad system will begin hitting shelves this month at major retailers nationwide, including Target, Toys "R" Us and Wal-Mart.

About LeapFrog

LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging -- for all ages, in homes and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California.

In Homes: LeapFrog has developed six learning platforms that come to life with over 100 interactive software titles, covering important subjects such as phonics, reading, math, music, geography, social studies, and science. In addition, the company has created more than 55 stand-alone educational products for ages six months to sixteen years. All products contain educational curricula and reflect a teaching style designed to be fun, engaging, and effective. The U.S. consumer products have won over 150 awards in the U.S. and are available at major retailers.

In Schools: In 1999, the company created its school division, LeapFrog SchoolHouse, in response to countless requests from educators to customize LeapFrog's award-winning technology and educational products for the classroom. The LeapFrog SchoolHouse curriculum programs are currently in more than 13,000 classrooms in the U.S. with more than 200 interactive books, more than 265 skill cards representing more than 5,000 pages of exclusive, school-only content. In addition the SchoolHouse products have won more than 20 educational industry awards.

Around the World: Interest for LeapFrog learning products is worldwide and LeapFrog currently has offices in Canada, France and the United Kingdom. LeapFrog consumer products are available in more than 30 countries and produced in five different languages.

About Disney

Disney Publishing Worldwide, a division of the Walt Disney Company (NYSE: DIS), is the largest children's publisher in the world, with 274 children's magazines and 120 million children's books sold each year. DPW publishes books, magazines and continuity programs in 55 languages in 74 countries, reaching more than 100 million readers each month. Global headquarters are in New York City.

About Pixar Animation Studios

Pixar Animation Studios (Nasdaq: PIXR) (http://www.pixar.com) combines creative and technical artistry to create original stories in the medium of computer animation. Pixar has created some of the most successful and beloved animated films of our time: Academy Award(R)-winning Toy Story (1995); A Bug's Life (1998); Golden Globe-winner Toy Story 2 (1999); and the Academy Award(R)-winning Monsters, Inc. (2001). Pixar's latest film, Finding Nemo, was released on May 30, 2003 to widespread critical acclaim. The Northern California studio's five films have earned more than $2 billion at the worldwide box office to date. Pixar's next releases are The Incredibles (November 2004) and Cars (holiday 2005). Pixar Animation Studios films are released by Walt Disney Pictures.

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